Lincoln Aviator trim comparison

2024 Lincoln Aviator Reserve vs Black Label

The Aviator Reserve starts at $59,005 while the Black Label is $80,725. That $21,720 gap buys 4 meaningful differences.

The short answer

The Black Label adds AWD instead of RWD. If you deal with winter roads or need traction off-pavement, that could be worth $21,720 by itself. If not, the Reserve saves you the money.

The Reserve is the cleaner fit if RWD already covers the job. The Black Label only earns the extra money when AWD is the reason you are shopping up.

Think about this as a monthly tradeoff, not just a sticker gap. The Black Label adds about $383/month on a typical 60-month loan, or around $22,980 more overall with interest. The real question is whether AWD changes your day-to-day use enough to justify paying above RWD.

$21,720
Price Gap
Same
HP Diff
+1 MPG
MPG Diff
Trim navigation

Lock one trim, change the other side, and move through exact pair pages without resetting back to the full lineup every time.

Compare another trim against Black Label Black Label stays locked on this side. Pick a different trim for the other slot without leaving the exact head-to-head route.
Premiere Reserve
Lower-price trim
Starts at $59,005
VS
Higher-price trim
Starts at $80,725
Smart Buy: Reserve
Marginal Upgrade: Black Label

Who notices the difference

The higher trim starts to make more sense when extra traction matters for your weather, roads, or weekend use.

When both feel the same

The Reserve and Black Label are mechanically identical where it counts: the same 10-speed shiftable automatic transmission and identical wheelbase and body dimensions.

The upgrade math

You are paying $21,720 for 3 measurable differences, which works out to about $7,240 per change.

Key Differences at a Glance

This is the fast read: price, power, efficiency, and the feature flips most likely to change the answer.

MSRP
$59,005
vs
$80,725
Drivetrain
RWD
vs
AWD
Fuel Economy
21 MPG combined
vs
20 MPG combined
Annual Fuel Cost
$2,100/yr
vs
$2,200/yr
All-weather floor mats for the 2024 Lincoln Aviator Check prices on Amazon (paid link)

Every Difference, Side by Side

This is the full read behind the quick decision signals above: the complete hardware, comfort, and equipment story. 4 specification differences, 3 shared.

Drivetrain Biggest
Fuel Economy
Reserve21 MPG combined
Black Label20 MPG combined
Annual Fuel Cost
Reserve$2,100/yr
Black Label$2,200/yr

Full Specification Comparison

Specifications reflect available data as of early 2024. Confirm details with an authorized dealer before purchasing.

Spec Reserve Black Label
Pricing
MSRP$59,005$80,725
Powertrain
Engine3.0L V6 Turbo3.0L V6 Turbo
Horsepower400 hp400 hp
Torque415 lb-ft415 lb-ft
Transmission10-speed shiftable automatic10-speed shiftable automatic
DrivetrainRWDAWD
Fuel Economy
City MPG1817
Highway MPG2624
Combined MPG2120
Fuel Tank20.2 gal20.2 gal
Annual Fuel Cost (EPA)$2,100/yr$2,200/yr
Dimensions
Wheelbase119.1"119.1"
Length199.3"199.3"
Width79.6"79.6"
Height69.6"69.6"
Safety
NHTSA Overall5/5 stars5/5 stars
Warranty
Bumper-to-Bumper4yr/50k4yr/50k
Powertrain6yr/70k6yr/70k
Corrosion5yr/unlimited5yr/unlimited
Roadside Assistance6yr/70k6yr/70k

Data sources: licensed third-party automotive data, EPA fueleconomy.gov, NHTSA, and official manufacturer materials. Values marked est. are estimated.

2024 Lincoln Aviator Reserve vs Black Label Questions Shoppers Ask

Use this page for the direct trim answer, then zoom back out to the Lincoln Aviator lineup, the Lincoln brand hub, the Full-Size SUVs, the how to pick a trim guide, or our mid-trim value research when you need the bigger shopping path behind this one matchup.

How much more does the 2024 Aviator Black Label cost than the Reserve?

The Black Label starts at $80,725 compared to $59,005 for the Reserve. That is a $21,720 difference, or approximately $383/month more on a 60-month loan.

Do the 2024 Lincoln Aviator Reserve and Black Label have the same engine?

Yes. Both use the 3.0L V6 Turbo producing 400 hp and 415 lb-ft of torque. The engine hardware does not change between these trims, so the real differences are in equipment and feature content.

Does the 2024 Aviator Reserve come with AWD?

No. The Reserve comes standard with RWD while the Black Label has AWD. This affects traction, fuel economy, and curb weight.

Is the 2024 Aviator Reserve or Black Label safer?

Both share the same Lincoln Aviator platform with an overall 5-star NHTSA safety rating. Safety ratings are model-level and identical across trims. The trim choice affects comfort and features, not crash protection.

What warranty does the 2024 Lincoln Aviator come with?

All 2024 Lincoln Aviator trims, including both the Reserve and Black Label, come with Lincoln's standard warranty: 4yr/50k bumper-to-bumper and 6yr/70k powertrain coverage. Warranty does not vary by trim level.

Is the 2024 Lincoln Aviator Black Label worth $21,720 more than the Reserve?

The $21,720 adds AWD. Worth it if you need the traction. Not worth it if you drive on dry roads year-round.

Which 2024 Lincoln Aviator trim gets better fuel economy, the Reserve or the Black Label?

The Reserve is the more efficient of the two at 21 combined MPG, versus 20 for the other trim. That matters most if you are balancing running costs against the extra power, drivetrain, or comfort equipment tied to the pricier trim.

Breaking Down the $21,720 Gap

Same engine, $21,720 more. The Aviator Black Label adds minor equipment upgrades over the Reserve, but the core driving experience is identical.

How the Reserve and Black Label Feel Different

AWD on the Black Label means better grip in bad weather. If you live somewhere with mild winters, the Reserve's RWD may be fine.

Fuel Economy Comparison

The Aviator Reserve gets 1 more combined MPG. At $3.50/gallon and 12,000 miles/year, that saves roughly $100 per year or $500 over five years of ownership.

What Both Trims Share

Despite the differences above, the Reserve and Black Label share engine and transmission, keeping the core Aviator experience consistent across trims.

The Short Version

The Aviator Black Label costs $21,720 more than the Reserve (about $383/month more on a 60-month loan). That buys 3 meaningful changes at $7,240 per change. Whether that trade-off is worth it depends on which features matter to your daily driving.

Trim-Matched Accessories

These add-ons are split by trim intent so the recommendations follow the actual use case, not just the same repeated product block.

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Specifications shown combine licensed third-party automotive data with official manufacturer, EPA, and NHTSA source material for the 2024 model year. Actual pricing, features, and availability may vary by region and dealer. Always confirm details with an authorized dealer before making a purchase decision. TrimAtlas is not affiliated with Lincoln or any dealership.

Page updated 2026-03-18. Verify equipment, pricing, and regional availability with the manufacturer or dealer.

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Official Sources & Methodology